So, what did you buy online lately? How did you buy it? Did you go through the customer review and then buy it? Well, you must have found a combined star rating and a list of reviews for the product. The review can be genuine or it can be poorly written with some nightmare experience with the product.
Though customer reviews are meticulous and all-inclusive, they possess a dynamic effect on customer behaviour and also the conduct of the brand.
It is not a mystery that online reviews can be important, but the matter is, how important can these reviews be in marketing the brand or any travel product. Reviews can either make or break the sale of any product.
The Decision to Buy
The strength of online clients who go through the reviews, trusting them, is continuously increasing. According to a survey, approximately 85 percent of the clients trust online reviews just as anybody would like personal recommendation, which is absolutely astonishing. Another survey found out that around 13 percent of the people never read the reviews mentioned for consumer products.
Hence, after the survey the conclusion was, not offering any user review is separating people from buying the product and not letting them get any information about the product.
Reviews Provide Online Ranking
Facilitating customer reviews on your website can have a huge impact on your search rankings. Each review that is written about your site increases the uniqueness of the content, which means that with such a review and promotion, you will have a higher grip and relevance on your product, on the client and also on the ranked pages.
Getting more reviews usually means, a higher conversion rate and the influx of bad or negative reviews mean there’s room for more and more improvement. Bad or negative reviews does not mean the company or the travel product is bad. You will surely have raised eyebrows when you see a review with 5 stars and not even a word of criticism. More the reviews, more honesty and more products you can sell.